Founded in 1999, CE-Asia, a China based leading publisher and operator of video games, has built its reputation for delivering the best gaming experience to all Chinese players. The company is committed to working with game developers and publishers worldwide, to introduce their game franchises to the China market. Headquartered in Beijing, CE-Asia also has branch offices in Hangzhou (China), Hong Kong and Seattle (USA). The team of CE-Asia consists of video game veterans with years of experience for the China market and a strong creative group of gaming fanatics which makes the whole team full of passion and innovation in the game industry.

In January 2013, CE-Asia launched the China’s first digital game distribution platform --- Sonkwo®(www.sonkwo.com)for core gamers, and has brought nearly 3,000 game titles to its portfolio within just six years. By the end of July 2017, over 100 game publishers/studios from more than 20 countries/regions have collaborated with us to introduce world-renowned games to the Chinese gamers, including AAA masterpieces like 《The Elder Scrolls® 》,《Fall out》,《Street Fighter》and《Dark Soul》, also with innovative Indie games like 《Cities: Skylines》,《Portal Knights》,《Gaokao.Love.100Days》and《FTL: Faster Than Light》.

Driven by the passion for gaming, CE-Asia keeps creating gamer-oriented and innovative services for both its valuable partners and loyal fans. For more information, please visit sonkwo.com to join our community or follow us on Weibo and WeChat.

Management Team

  • Wu Li


    As one of the true pioneers in the Chinese gaming industry, Mr. Wu Li was also the first person responsible for bringing Electronic Arts’ games to the Chinese games market. In his 17-year-long career in the gaming industry, Mr. Wu not only actively participated in and contributed to the development of China’s video games market, he also gained a great deal of experience and has developed his own vision about this special market.

  • John Ma

    Board Director & Chief Consulting Officer

    With 30 years of experience in the video gaming business, Mr. John Ma has deep knowledge in team management and has a very strong gaming industry background. Mr. Ma was Head of Planning at Activision and was an Executive Vice President at Acclaim Entertainment. In addition, as a member of the executive management team at MTV Games under Viacom, he led the productivity and operations for the famous music video game series Rock Band®.

  • Paul Eibeler

    Chief Advisor

    Paul Eibeler is best known as the former CEO of Take-Two Interactive from 2005-2007 (NASDAQ: TTWO), a worldwide publisher of interactive software. He managed the Company through some of its most turbulent times. Mr. Eibeler's excellent reputation within the financial community and his straight forward management style drove Take-Two to become one of the top four leading game publishers in the world.

  • Jim Bass

    Chief Advisor

    As Senior Vice President and Chief Financial Officer, Mr. Jim Bass brings more than 25 years of financial and international management experience to his position at Sony Computer Entertainment America. Mr. Bass is responsible for all financial operations of the company including general accounting and financial reporting, planning, analysis and systems, treasury and risk management, purchasing, internal audit, and federal, state and local income taxes.

Company History

  • CE-Asia published its first PlayStation 4 game

    Loadout in Asia

  • Sonkwo "π", a party for only hardcore gamers

    was held in Beijing

  • Sonkwo launched partner.sonkwo.com,

    to provide games integration management

    and sales management services for partners.

    Sonkwo announced its “Yue” funding project

    to support Indie developers worldwide,

    with the first round of funding 80 Million RMB.

  • Sonkwo App 2.0 Released

    Sonkwo "Headline" Feature Launched

  • CE-Asia has officially become a publisher and partner of PlayStation

  • Sonkwo mobile app launched for Android

    Sonkwo, the gaming brand from CE-Asia,
    has officially signed 2,000 game titles under its portfolio.

  • Sonkwo mobile app launched for iOS

    Sonkwo's community revamped,
    to serve the gamers in a new level.

  • Sonkwo® Games 2nd generation software
    with focus on community features for gamers was
    officially launched in China. The software update,
    which features an outstanding and professional platform
    for all-around gaming related services, received an
    enthusiastic response from gamers.

  • DiRT™ 3 from Codemasters and Super Street
    Fighter IV: Arcade Edition™, both released by
    CE-Asia in China, were awarded as “Top 10 Most Popular
    PC Games inChina” at China Game Industry
    Annual Conference 2013.

  • Formed partnership with the well-known games
    company Bethesda Softworks® (a division of ZeniMax®) to
    bring the highly acclaimed and most anticipated games
    such as The Elder Scrolls V: Skyrim™,
    Wolfenstein: The New Order™.

  • Sonkwo® Games
    Store was officially launched
    on January 18th in China.

  • Total War: Shogun 2™ from SEGA,
    released by CE-Asia China, was awarded as
    “Top 10 Most Popular PC Games in China”
    at China Game Industry Annual Conference 2012.

  • Empire: Total War™ from SEGA,
    released by CE-Asia in China, was awarded as
    “Top 10 Most Popular PC Games in China”
    at China Game Industry Annual Conference 2011.

  • Released Bioshock® from 2K Games
    (a division of Take2 Interactive).The game was awarded as
    “Top 10 Most Popular PC Games in China”
    at China Game Industry Annual Conference 2010.

  • In cooperation with Advanced Micro
    Devices (AMD) promoted acclaimed title Colin
    McRae™: DiRT™ 2 from Codemasters to huge
    success in China.

  • Partnered with famous Japanese games
    company SEGA to bring Virtua Tennis™, SEGA Rally™,
    Total War™, and other popular video game series to

  • Established partnership with Codemasters in the
    UK to launch highly acclaimed racing titles such as
    Colin McRae™: DiRT™, ToCA Race Driver 3™,
    Colin McRae™: DiRT™ 2, DiRT™ 3 and F1™
    series in China.

  • Launched Sid Meier’s Civilization IV™,
    Sid Meier's Railroads™, Bioshock®, Jade Empire™
    and additional great games in China through
    cooperation with Take-Two Interactive

  • Cooperated with Activision to introduce
    the highly acclaimed best-selling Franchise Call of
    Duty® to the China market; followed by the
    popular simulation game The Movies™.

  • Partnered with Electronic Arts (NASDAQ: ERTS)
    to release EA’s best-selling titles such as FIFA Soccer™,
    NBA Live™, Need for Speed™, The Sims™, and Medal
    of Honor™ for the first time in China.